All posts tagged: raleigh news & observer

Raleigh News & Observer adopts new newsroom practices

Newspapers are making great strides to modernize for today’s consumers, Thad Ogburn, Raleigh News & Observer metro editor, said Friday. As print media have experienced a rapid decline in readership, newspapers like the Raleigh News & Observer are doing everything it takes to survive. And to find a way to thrive, he said. “Knock on wood, the worst seems to be over,” Ogburn said. There was a time in the last few years when revenue decreases caused contraction of departments at the paper, said Ogburn. Ad revenue was partially at fault for the downsize, Ogburn said. But since, they have started selling ad sales online. W-e-b is the name of the game Nowadays, newspapers are creating content for their websites as much as they are for print. It’s easy to create content for the website, Ogburn said. Websites run stories that use a quick, inverted pyramid structure, said Ogburn, while print news goes beyond a straight news story into something deeper. One of the biggest changes the paper has made in the last few years is incorporating videography, Ogburn …