All posts tagged: ledes

Orange Coast Magazine: ‘In-N-Out’s Burger Queen’

I was doing some company research on Orange Coast Magazine, and stumbled upon this brilliant article on their website, written by Patrick J. Kiger, about the woman behind the burger (really, what isn’t brilliant about In-N-Out?) This detailed and revealing profile of Lynsi Snyder, CEO and current president of In-N-Out, rallies my respect for the 66-year-old burger chain and the young businesswoman who runs it. Stylistic highlights: This lede: “About 40 miles north of the Irvine headquarters of In‑N‑Out Burger, the noonday sun makes the gritty industrial landscape of Baldwin Park simmer like a Double-Double fresh off the grill.” The article began as a “day in the life of…” and evolved into a story about the family hardships and successes that continue to lead this dynamic company. That’s the art of storytelling. Kiger’s selection of quotes paints a portrait of Lynsi’s personality: “’I’m a lot like my dad, a little bit of a daredevil,’ she says. ‘I like an adrenaline rush. My dad took me to the racetrack for the first time when I was 2 or 3. … Anything with a motor, that was in my blood.’” …

Interview Analysis

This article from The NY Times not only has great quotes but a great lede. The lede… This significant detail lede gracefully introduces conflict and tension. “A brochure for the University of Michigan features a vision of multicultural harmony, with a group of students from different racial backgrounds sitting on a verdant lawn, smiling and conversing.” What about the interview? The article, entitled “Colorblind Notion Aside, Colleges Grapple With Racial Tension” is about the racial tension evident at the University of Michigan. Readers can tell that the interviewer in this article asked questions beyond the basics. A quote like this is evidence that the interviewer was able to capture voice and emotion in his interview: “When I hear people say, ‘We’re all people, we’re all human, I don’t see color,’ to me that means, ‘I don’t see you, you don’t exist,’ ” he said. Mr. Ngo, who is Chinese and gay, said he had been subjected to racist and homophobic epithets. The interviewer was able to speak with a multitude of students, which in some cases, could be hard to …

NY Times, Lede Analysis

This article from The New York Times has an excellent example of a significant detail lede for two reasons: 1. This lede starts out by telling the larger story as well as details of the National Date Festival, and leads into the problem hinted at in the headline: a school’s Arab mascot drawing fire. 2. Because this lede describes a few stereotypical Arab occurrences (“camel rides,” “midriff bearing women in gauze and sequins,” “men in shiny billowy pants and turbans,”), it introduces tension in the article, which is a characteristic of a significant detail lede. The details this lede is using to set up the scene of the date festival introduce the tension that is to come later in the story about the Arab mascot and its discriminatory accusations (which are affiliated with the festival). Analysis I think the length of this lede is ideal. At just two sentences, it introduces the scene of the festival with pointed descriptions and includes the who, what, when, and where elements that are important in any lede. This lede is …