All posts tagged: Buzzfeed

A new era of new journalism

*This post is an assignment for my “Journalism in a free society” course to describe what my definition of journalism is today. “This is the most exciting time ever to be a journalist — if you are not in search of the past.” –Hodding Carter III As a fourth year journalism student, I’m fond of the phrase “going digital.” In the last 10 years, news companies and independent publications have made the great leap to online platforms, in some cases canceling out their print editions entirely (i.e. The Seattle Post-Intelligencer) to focus on a new frontier. A frontier that often favors short video clips, gasp-worthy headlines and loads—and loads—of quick, accessible content. When the non-partisan American press was birthed at the turn of the 20th century, journalists fought for a voice that would educate and inform the public in an objective, timely and democratic manner. Each time society has unveiled a new news medium (the telegraph in the mid 1800s, radio in the 1920s, TV in the 1950s) it became a distraction, throwing consumers off course, challenging what they knew to be true of …

Is native advertising responsible journalism?

Branded content. Native advertising. Call it what you will but no matter what you call it, big time news publications are giving it a go in the digital world, and they don’t seem to be stopping any time soon. I was asked to watch the comic clip below for my journalism class last week from ‘Last Week Tonight with John Oliver’ and was surprised even by my own reaction. Two summers ago, I worked for a website design and marketing company that specialized in branded content and online marketing strategies. While at the company, I was generally in awe of the creative genius that they, and other advertising and marketing companies, had set forth creating branded content and marketing campaigns for clients.  Now, as a journalism student who reads the news for homework, I’m increasingly skeptical of native advertising. As a student and consumer who’s after genuine, truthful journalism, native ads feel like trickery to me. I understand that advertisers are exercising their creative aptitude, but what good is it doing to impose on a company’s editorial content and journalistic integrity …