I was doing some company research on Orange Coast Magazine, and stumbled upon this brilliant article on their website, written by Patrick J. Kiger, about the woman behind the burger (really, what isn’t brilliant about In-N-Out?)
This detailed and revealing profile of Lynsi Snyder, CEO and current president of In-N-Out, rallies my respect for the 66-year-old burger chain and the young businesswoman who runs it.
- This lede: “About 40 miles north of the Irvine headquarters of In‑N‑Out Burger, the noonday sun makes the gritty industrial landscape of Baldwin Park simmer like a Double-Double fresh off the grill.”
- The article began as a “day in the life of…” and evolved into a story about the family hardships and successes that continue to lead this dynamic company. That’s the art of storytelling.
- Kiger’s selection of quotes paints a portrait of Lynsi’s personality: “’I’m a lot like my dad, a little bit of a daredevil,’ she says. ‘I like an adrenaline rush. My dad took me to the racetrack for the first time when I was 2 or 3. … Anything with a motor, that was in my blood.'” Reading a quote like that, it’s easy to picture her speaking those words, with a distinct, half-grin on her face.
Bottom line: It’s obvious to readers that Kiger wasn’t simply interested in revealing the inner workings of In-N-Out and the story behind the company and its president. It’s evident he also asked questions about life and family and observed Snyder—revealing her as a young mother, race car enthusiast, devout Christian and low-profile businesswoman.