Month: March 2014

The Newseum

I always loved writing. But I first knew I wanted to be a journalist when I was 16. It was my second time, but first real memory, of visiting Washington D.C. The leadership program I was with brought us to a number of museums (Smithsonian and the like) over the course of two weeks. The one that I will never forget: The Newseum. I remember approaching the giant rectangular building, blocks away from the iconic Capitol building. The front entrance, lined with glass cases displaying that morning’s front page of news from each of the 50 states. I studied those front pages until I was nearly dragged inside by my groups’ supervisors. Little did I know, those 50 front pages were only the beginning. I can only remember my time spent in The Newseum as awe-inspiring. I got lost in the Pulitzer Prize photojournalism exhibit. And the 9/11 exhibit displaying front page breaking news from around the world. And the story and simulation of the fall of the Berlin Wall. And the delicate archives dating back to the conception of newspapers in the 1800s. …

Orange Coast Magazine: ‘In-N-Out’s Burger Queen’

I was doing some company research on Orange Coast Magazine, and stumbled upon this brilliant article on their website, written by Patrick J. Kiger, about the woman behind the burger (really, what isn’t brilliant about In-N-Out?) This detailed and revealing profile of Lynsi Snyder, CEO and current president of In-N-Out, rallies my respect for the 66-year-old burger chain and the young businesswoman who runs it. Stylistic highlights: This lede: “About 40 miles north of the Irvine headquarters of In‑N‑Out Burger, the noonday sun makes the gritty industrial landscape of Baldwin Park simmer like a Double-Double fresh off the grill.” The article began as a “day in the life of…” and evolved into a story about the family hardships and successes that continue to lead this dynamic company. That’s the art of storytelling. Kiger’s selection of quotes paints a portrait of Lynsi’s personality: “’I’m a lot like my dad, a little bit of a daredevil,’ she says. ‘I like an adrenaline rush. My dad took me to the racetrack for the first time when I was 2 or 3. … Anything with a motor, that was in my blood.’” …

Raleigh News & Observer adopts new newsroom practices

Newspapers are making great strides to modernize for today’s consumers, Thad Ogburn, Raleigh News & Observer metro editor, said Friday. As print media have experienced a rapid decline in readership, newspapers like the Raleigh News & Observer are doing everything it takes to survive. And to find a way to thrive, he said. “Knock on wood, the worst seems to be over,” Ogburn said. There was a time in the last few years when revenue decreases caused contraction of departments at the paper, said Ogburn. Ad revenue was partially at fault for the downsize, Ogburn said. But since, they have started selling ad sales online. W-e-b is the name of the game Nowadays, newspapers are creating content for their websites as much as they are for print. It’s easy to create content for the website, Ogburn said. Websites run stories that use a quick, inverted pyramid structure, said Ogburn, while print news goes beyond a straight news story into something deeper. One of the biggest changes the paper has made in the last few years is incorporating videography, Ogburn …

A chilling profile: Analysis

This recent piece from The New Yorker, written by Andrew Solomon (a writer on politics, culture and psychology) is an incredible example of a profile. For this post, I have analyzed only the first six grafs (presumably the lede and nut graf of this lengthy profile). Solomon profiles the father, Peter Lanza, of the infamous Sandy Hook killer, Adam Lanza. Solomon acts like an old friend of Peter’s, referring to his “new house,” “second wife” and the handful of interviews they did that lasted up to seven hours each. This profile of Peter has impact on readers because the writer: paints a portrait of Peter’s current mental and emotional state uses quotes sparingly and significantly (Ex. “Another time, he said, ‘You can’t get any more evil,’ and added, ‘How much do I beat up on myself about the fact that he’s my son? A lot.’”) provides appropriate background information that contributes to the overall focus of the piece (a look into the life and perspective of Peter) presents Peter as a human being, and a relatable one …

TOMS brews new movement

Today, TOMS Shoes launched a new movement that aligns with their ‘One for One‘ mission. This movement is newsworthy. Why? TOMS Roasting Co.‘s essential goal is to provide clean drinking water for deprived countries through employing farmers and giving back to the countries who are farming TOMS coffee beans. With every purchase of one bag of TOMS coffee, one week of clean drinking water (about 140 liters) is provided to a person in need. Take a peek at this video:   TOMS Roasting Co. is newsworthy because it’s creating a solution for what much of the world suffers from: lack of clean water. This movement can only be successful through promotion (by news outlets and otherwise) and society’s genuine dedication to helping others. It’s newsworthy because this movement appeals to people. It deals with the well-being of humanity. It’s a human interest issue; and possible solution to the problem.

Better Alamance Project

Arielle Aurrichio is a graduate student in Elon’s iMedia program—an intensive one-year program preparing graduates to think strategically across all digital media platforms. Arielle is working on her capstone project and enlisting the help of our Reporting for the Public Good class. “I want to tell this story in an engaging way to let people know what’s going on [in Alamance County],” Arielle said. The Project: Betteralamance.org is a project aiming to help strengthen local communities in Alamance County, NC Each student in the reporting class will write a profile one of the 18 people (chosen by Arielle) that are a part of the Alamance County community The focus of the profiles will be on the closing of Loaves and Fishes (the local food bank) and what is being done to provide the homeless and impoverished with food The finished profiles will be posted on Betteralamance.org “I want to bring together photography, info-graphics and storytelling in a cohesive way,” Arielle said. Loaves and Fishes food bank closed their doors abruptly with no explanation leaving many of the …